Combined Jewish Philanthropies Announces Search for Boston’s Best Bubbe
April 12, 2011 – Boston, MA–In a celebration of grandmothers everywhere, Combined Jewish Philanthropies (CJP), Greater Boston’s Jewish Federation, announced today a search for Boston’s Best “Bubbe,” which is Yiddish for grandmother. The Facebook contest invites Greater Boston’s Jewish community to answer the question: why is your Bubbe the best?
Known for their unmatched brisket and warm embraces, Bubbes have a knack for inspiring fierce loyalty among their grandchildren. The contest will begin April 17 and the winner will be selected on Mother’s Day, May 13. The 50-word nomination with the most votes will receive a Kosher catered brunch for up to eight people, courtesy of Catering by Andrew. The contest is open to all, including those whose Bubbes may no longer be alive.
“Our grandmothers are our link to our roots, to everything that makes us unique and loved and special and we are their hope, the apple of their eye, their link to an infinite future,” said Barry Shrage, president of CJP.
During the contest, CJP’s Twitter account, @CJPBoston, will be dedicated to tweets inspired by – and in the voice of – CJP’s own in-house Bubbe, Elaine Marmer. Marmer, a longtime volunteer for CJP, will also cameo in videos on spreading her Bubbe knowledge in the community.
“I’m thrilled to be the inspiration behind CJP’s Bubbe and to get to share my thoughts on what it means to be a good grandmother,” Marmer said. “My children were very lucky to have two completely different Bubbes of their own. There’s no one kind of Bubbe and I am excited to hear about them all.”