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GymIt Taking Over Watertown's SuperFitness Location

New owner will refurbish the facility on Arlington Street in East Watertown.

Watertown workout spot Team Super Fitness will change ownership and refurbish the location on Arlington Street. 

New owners, GymIt, aims to offer affordable fitness options for people without requiring a commitment. This will be the second location in the Boston area, along with one on Commonwealth Avenue in Brookline.

GymIt will offer specials to join the new facility during the early part of 2013, while the renovations are underway. Work is expected to be completed by March.

Find out more about the new gym in the press release send out by GymIt:

GymIt, the Boston area’s newest, no-frills gym concept, is opening its second facility this winter in Watertown. Located at 36 Arlington Street, the new gym will transform the former SuperFitness space into an all-new fitness destination. Current SuperFitness and early-bird GymIt Watertown members can work out immediately during the transition for just $10/month. The new facility is expected to be completed by March 1, 2013.

GymIt offers a high-quality, low-price fitness option without a long-term contract commitment.  A membership also allows exercisers to customize their routine without breaking the bank. Start with an affordable cardio or strength workout at GymIt and then pair it with favorite yoga and/or Pilates studios, or hiking, biking and running outdoors.

“In this economy especially, exercisers are looking for great equipment and access without burdensome commitments and regulations or high-prices. Our aim is to be the most member-friendly gym in the Boston area,” says GymIt co-owner Matt Harrington. “Longer hours, more updated equipment, and clean, new locker rooms are the hallmarks of GymIt and what makes it so appealing. People do not want to pay for amenities they aren’t going to use. 

The Watertown GymIt will features 22,500 sq. ft. of workout space with more than 100 cardio machines (including treadmills, ellipticals, adaptive motion trainers, arc trainers, bikes, rowers, stair climbers, and more), three strength lines plus the add-on option of personal and small group training.  The facility has free parking and is open from 5 a.m. - 10 p.m., Monday – Thursday, 5 a.m. - 9 p.m. on Friday and 7 a.m. - 8 p.m. on Saturday and Sunday.

Starting with immediate $10/month basic memberships, members can access all that GymIt has to offer.  Once the new Watertown facility is completed, memberships will cost just $20/month. For $27, a value membership allows a member to bring a friend with them on each visit and use either the Watertown or Commonwealth Avenue GymIts.  During the pre-sale period in Watertown these memberships have no enrollment fees. 

ABOUT GYMIT: The GymIt concept was developed by the entrepreneurs behind the enormously popular Healthworks Fitness Centers For Women.  Mark Harrington, along with sons Matt and Mark, Jr., have an established reputation for clean, high-quality gyms.  Additional features of the club include an innovative RoqBot  music system that allows members to customize their music experience through their iPhone or Android device, available personal and small group training and healthy snack and beverage vending options. For more information, visit www.gymit.com

 

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